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The next chapter
A new era of
performance
Made for the most intense performances — morning after morning.
Build your morning kit: save more and move better. Trusted by 10.000+ early risers. Worn in 40+ countries across the world.
01 — The collections
Two worlds, one morning
Technical pieces for the session, heavyweight essentials for the hours after. Built to be worn together.
02 — The core
Start with these
Preorder
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XXS sold out
Black
1 colour
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XL sold out
MCC - CORE - HOODIE - BLACK
€119,00
Black
1 colour
Choose a size to add to cart
XXS sold out
Black
3 colours
03 — About us
Culture, not a label
Modern life pulls people out of rhythm. We choose rhythm over chaos. Preparation over distraction. Consistency over intensity.
It's not just clothing. It's a visible commitment to stronger mornings, stronger minds, and enjoying life on healthier, more connected terms.
- Early risers
- 10.000+
- Countries
- 40+
- Since
- 2024
Out in the field
Events
Every piece is worn at a club session before it ever reaches the shop. This is where the fit gets decided.
04 — What we do
building
Join, no pace requirement, coffee after. Show up once and you understand the rest.
Training · Race day
01Hyrox Events
Race-simulation sessions and team entries for official HYROX races. Sleds, wall balls and run intervals: trained together, raced together.
- Strength + run
- Team entries
Run club · All paces
02Social runs
Easy city runs in pace groups, before the day gets busy. Nobody gets left behind, and every run ends with coffee and the crew.
- No pace req.
- Coffee after
Music · Sunrise
03Morning rave
House music at sunrise, done before your first meeting. No alcohol, just water, coffee, good people and a proper sound system.
- Live DJ
- Before work
Partners · Special
04Brand collabs
One-off sessions with partners like ASICS: gear testing, guest coaches and moments you only get by showing up.
- Limited spots
- Gear testing
Live calendar
Upcoming events
Every date, straight from our calendar. Pick a session, RSVP in a few clicks and we'll see you at sunrise.
Get the invites first
Sessions are announced by email and fill up in days.
